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Open Access
Article
Publication date: 18 July 2023

Carmen Zarco, Alberto Robles, Javier Valls-Prieto and Oscar Cordon

This study aims to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether…

Abstract

Purpose

This study aims to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness of the pandemic. The authors specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task.

Design/methodology/approach

To answer these questions, the authors have used data on the social media activity (Twitter and Instagram) of these brands in Spain and Italy, extracting the posts and associated hashtags that each of them has published throughout the pandemic to be processed using social network analysis and visualization techniques.

Findings

The detailed analysis of both the levels of activity and the content of the messages provides interesting insights into the communication models of the companies and the influence of factors such as time, country and the specific social media platform used.

Originality/value

The authors analyze the communication of the most sustainable businesses on social media during the pandemic, adopting a highly innovative approach. The particular originality of this study lies in the parallel analysis of two different countries that were simultaneously shaken by the pandemic in very similar circumstances. This study also presents a novel use of graphical representation tools in terms of companies’ behavior for health communication on social media.

Objetivo

El objetivo de esta investigación es determinar cómo las marcas reconocidas como las más sostenibles en Italia y España han desarrollado acciones de comunicación durante la pandemia del Covid-19 y si estas empresas se han involucrado realmente en la sensibilización pública de la pandemia. Nos centramos específicamente en las empresas sostenibles dado que la Comunicación en Salud se considera una tarea importante de responsabilidad social corporativa.

Diseño/metodología/enfoque

Para responder a estas preguntas, hemos utilizado datos de actividad en medios sociales (Twitter e Instagram) de estas marcas en España e Italia, extrayendo los posts y hashtags asociados que cada una ha publicado a lo largo de la pandemia para procesarlos usando técnicas de análisis y visualización de redes sociales.

Resultados

El análisis detallado tanto de los niveles de actividad como del contenido de los mensajes permite obtener conclusiones interesantes sobre los modelos de comunicación de las empresas y la influencia de factores como el tiempo, el país y el medio social concreto utilizado.

Originalidad

Analizamos la comunicación realizada por las compañías más sostenibles en medios sociales durante la pandemia, adoptando un enfoque muy innovador. La particularidad de este estudio radica en el análisis paralelo de dos países diferentes que fueron sacudidos simultáneamente por la pandemia en circunstancias muy similares. Este estudio también conlleva un uso novedoso de herramientas de representación gráfica en términos del comportamiento de las empresas para Comunicación en Salud en medios sociales.

目的

本研究的目的是确定在意大利和西班牙被认为是最可持续发展的品牌在Covid-19大流行期间是如何开展传播行动的, 以及这些公司是否真正参与了提高公众对该大流行病的认识。我们特别关注可持续发展的公司, 因为健康传播被认为是企业社会责任的一项重要任务。

方法

为了回答这些问题, 我们使用了这些品牌在西班牙和意大利的社交媒体活动数据(Twitter和Instagram), 提取了每个品牌在整个大流行期间发布的帖子和相关标签, 并使用社交网络分析和可视化技术进行处理。

结果

通过对活动水平和信息内容的详细分析, 可以得出关于这些公司的传播模式以及诸如时间、国家和所使用的特定社交媒体等因素的影响的有趣结论。

原创性/价值

我们分析了最可持续的公司在大流行期间在社交媒体上进行的传播, 采取了一种非常创新的方法。这项研究的特殊性在于对两个不同国家的平行分析, 这两个国家在非常相似的情况下同时受到大流行病的冲击。这项研究还包括在社交媒体上对公司健康传播行为的图形表示工具的新颖使用。

Book part
Publication date: 8 May 2003

Agachai Sumalee, Anthony D. May and Simon P. Shepherd

This study reports on the effect of demand variation on the optimal location of road-pricing cordons. The optimal road-pricing cordon, in this study, aims to maximise the social…

Abstract

This study reports on the effect of demand variation on the optimal location of road-pricing cordons. The optimal road-pricing cordon, in this study, aims to maximise the social welfare function. This optimisation program is categorised as Bi-level optimisation programming which is a NP hard problem. The paper first describes the method developed to solve the optimal toll problem for a given set of chargeable links. The tests were carried out with a small toy network and a larger scale network. For the small network, four single user class demand characteristics were varied individually; these were the elasticity of trip generation with respect to increases in travel cost, value of travel time, volume of traffic, and traffic distribution pattern. For the larger scale network, only elasticity, value of time, and trip volume were tested. The results of the larger scale network are also analysed by including the cost per toll point. The tests with the larger scale network were modified so that the constraint of uniform charge is applied. The results showed that demand variation could influence the best location of toll points. This finding raises the question of whether the implementation of the same cordon all day in an urban traffic network is the optimal approach under the existence of demand variations by time of day, and also whether the evaluation process of the cordon location should consider the effect of different time periods together.

Details

The Network Reliability of Transport
Type: Book
ISBN: 978-0-08-044109-2

Article
Publication date: 10 October 2008

Charles Hill

The purpose of this paper is to discuss art crime including the destruction of historical sites of artistic and architectural value.

720

Abstract

Purpose

The purpose of this paper is to discuss art crime including the destruction of historical sites of artistic and architectural value.

Design/methodology/approach

The paper is based on two quotations from Adam Smith's Wealth of Nations.

Findings

Art crime involves theft by burglary, robbery, deception (frauds, fakes, forgery, bogus provenance and false attribution), and can be done through money laundering, but there is a particular sinister form of theft by means of destruction.

Originality/value

Art is a wealth of nations, and provides targets we must protect better.

Details

Journal of Financial Crime, vol. 15 no. 4
Type: Research Article
ISSN: 1359-0790

Keywords

Open Access
Article
Publication date: 27 August 2019

Óscar Martín Rodríguez, Francisco González-Gómez and Jorge Guardiola

The purpose of this paper is to focus on the relationship between student assessment method and e-learning satisfaction. Which e-learning assessment method do students prefer? The…

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Abstract

Purpose

The purpose of this paper is to focus on the relationship between student assessment method and e-learning satisfaction. Which e-learning assessment method do students prefer? The assessment method is an additional determinant of the effectiveness and quality that affects user satisfaction with online courses.

Design/methodology/approach

The study employs data from 1,114 students. The first set of data was obtained from a questionnaire on the online platform. The second set of information was obtained from the external assessment reports by e-learning specialists. The satisfaction revealed by the students in their responses to the questionnaire is the dependent variable in the multivariate technique. In order to estimate the influence of the independent variables on the global satisfaction, we use the ordinary least squares technic. This method is the most appropriate for dependent discrete variables whose categories are ordered but have multiple categories, as is the case for the dependent variable.

Findings

The method influences e-learning satisfaction, even though only slightly. The students are reluctant to be assessed by a final exam. Students prefer systems that award more importance to the assessment of coursework as part of the final mark.

Practical implications

Knowing the level of student satisfaction and the factors that influence it is helpful to the teachers for improving their courses.

Originality/value

In online education, student satisfaction is an indicator of the quality of the education system. Although previous research has analyzed the factors that influence e-student satisfaction, to the best of authors’ knowledge, no previous research has specifically analyzed the relationship between assessment systems and general student satisfaction with the course.

Details

Higher Education Evaluation and Development, vol. 13 no. 1
Type: Research Article
ISSN: 2514-5789

Keywords

Book part
Publication date: 30 November 2020

Ali Akbulut and Gökçen Firdevs Yücel Caymaz

Today, the presence of unwanted activities threatening the safety of the field, which has negative effects on daily life and social psychology, is increasing day by day. There is…

Abstract

Today, the presence of unwanted activities threatening the safety of the field, which has negative effects on daily life and social psychology, is increasing day by day. There is no doubt that it is inevitable to avoid these threats, but it is possible to take some measures to reduce the destructive power of these threats. Nowadays, increasing terrorist attacks increase the importance of field safety design in urban areas. There is a loss of life in attacks around the world. The subject of this study is to investigate the design criteria related to the built environment and the measures to be taken in the case of bomb attacks in the built environment. In this study, a checklist will designed to measure the security design process around the building. The checklist titles are taken mainly from the “Safety design and Landscape Architecture” series of the Landscape Architecture Technical Information Series/LATIS publications by the American Society of Landscape Architects (ASLA) and the Risk Management Series of the Federal Emergency Management Agency/FEMA (FEMA, 2003, 2007; LATIS, 2016) and others. The checklist created as a result of literature review will be tested in Istanbul Sultanahmet Square. As a result of the study, it was determined that improvements should be made in the areas of vehicular and pedestrian access, parking lots, lighting and trash receptacle designs around Sultanahmet Square.

Details

International Case Studies in the Management of Disasters
Type: Book
ISBN: 978-1-83982-187-5

Keywords

Abstract

Details

Travel Survey Methods
Type: Book
ISBN: 978-0-08-044662-2

Abstract

Details

Radical Environmental Resistance
Type: Book
ISBN: 978-1-83797-379-8

Article
Publication date: 1 September 2005

Justin B. Hollander and Crofton Whitfield

To review the development of the security zone concept and introduce an approach for transforming these spaces into more effective public places.

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Abstract

Purpose

To review the development of the security zone concept and introduce an approach for transforming these spaces into more effective public places.

Design/methodology/approach

The literature review was conducted by examining major books and journal articles in the urban planning, urban design, and landscape architecture literature (1970‐2004).

Findings

The review found that an effective response to security zones is to initiate a strategic planning process utilizing local knowledge and design expertise.

Practical implications

Security zones have numerous negative socio‐cultural and aesthetic impacts on their neighborhoods. The findings of the literature review and the new approach introduced can be a good way to strike a delicate balance between providing for necessary security and mitigating against those negative impacts.

Originality/value

This paper fulfills a need in the property management community to understand and manage the openness/security dilemma.

Details

Property Management, vol. 23 no. 4
Type: Research Article
ISSN: 0263-7472

Keywords

Book part
Publication date: 29 November 2019

Richard E. Killblane

Abstract

Details

Delivering Victory
Type: Book
ISBN: 978-1-78754-603-5

Book part
Publication date: 30 October 2009

Vernadette V. Gonzalez

Framing “Polynesia” as a touristic commodity needs to be critically tied to the cultures of imperialism that practiced both scientific racism and produced the commodity spectacle…

Abstract

Framing “Polynesia” as a touristic commodity needs to be critically tied to the cultures of imperialism that practiced both scientific racism and produced the commodity spectacle as means to rationalize the often-violent project of “civilizing.” In the late 1800s, during the second wave of European and American colonization, the cultural realm mitigated the violence and facilitated the undertaking of empire by the masses as well as providing a space for uneven and heterogeneous responses to colonialism (Pease, 1993). Foremost among these cultural technologies were the advertising industry and the world's fairs. Displaying the technological prowess and progress of American and European civilization alongside the sideshows of “other,” less civilized cultures, the fairs worked to sell the project of expansion to its audience. For Robert Rydell (1987), these world's fairs were an effective tool of “the legitimizing ideology offered to a nation torn by class conflict” as well as racial and gender discord (p. 193). Empire was seen to solve these domestic pressures by offering a unifying national project of Manifest Destiny.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84855-785-7

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